March 22, 2023

Gen Z shunning traditional hiring practices

Editor's Note

Gen Z job seekers are increasingly shunning traditional hiring practices, and employers need to keep up, the March 20 Benefit News reports.

Recent research finds that 73% of job-seekers aged 18 to 34 found their last job through social media, while at the same time, 75% of companies report they are having trouble hiring.

To attract Gen Z workers, employers and recruiters have to change from just posting jobs to using social media platforms to identify skilled candidates who may not be actively searching for a job.

Transparency is key, and what matters most to Gen Z candidates is pay, location, and career trajectory, as well as diversity, equity, and inclusion efforts.

Employers also need to make the application process more enticing. Gen Z is accustomed to brief communication across multiple networks, making the practice of completing long, arduous online applications seem "archaic." The average online application takes 51 clicks, and 92% of job seekers abandon them before finishing, the report says.

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