Tag: Marketing

Editorial: Nurse leaders, vendors must collaborate effectively

Is working with a healthcare vendor a necessary evil? For leaders in the perioperative space, where vendors abound, it may be tempting to answer “yes.” The relationship between vendors and nurse leaders is a delicate balance between give and take, but sometimes the take seems to outweigh the give. Nonetheless,…

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By: Jane E. Kuhn, RN, MSN, CNOR(e), NEA-BC (Retired)
May 24, 2024
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Built to grow: Key elements of planning a new ASC

Are you part of the ambulatory surgery center (ASC) construction boom? If so, you’re not alone. Approximately 116 new facilities opened in 2023, according to Becker’s ASC Review, and more are planned for and underway in 2024. This trend shows no signs of slowing. Fortune Business Insights projects the US…

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By: Brendan Dooley
May 24, 2024
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Changes in industry marketing, research payments to physicians, teaching hospitals during COVID-19

Editor's Note In this study from Harvard Medical School, Boston, researchers find that the COVID-19 pandemic was associated with shifts in the focus of industry payments for research to physicians and teaching hospitals and an immediate and sustained decline in payments for marketing. During the study period (2018 to 2021), 705,490…

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By: Judy Mathias
October 5, 2022
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