November 18, 2019

2020 OR Business Management Conference around the corner

By: Elizabeth Wood

Anyone seeking a break from the winter weather and a stimulating educational experience will find both at the 2020 OR Business Management Conference (ORBMC), which takes place January 27-30 in Weston, Florida. The highly relevant and timely presentations, along with networking events that connect OR business professionals with colleagues and industry leaders, are just two reasons to save the date. The conference will be held at the Bonaventure Resort & Spa near Fort Lauderdale.

More than 400 individuals attended the conference in 2019, and several said they plan to return in 2020, along with others from their organizations. “I couldn’t wait to share all I had learned,” Ralph Baker, MHA, told OR Manager after the 2019 conference. “This would be so beneficial, especially for my clinical leaders, to better bridge the gap between clinical and business functions,” said Baker, perioperative business manager at Children’s Hospital in New Orleans.

The program committee, co-chaired by Mary Lou Jones, BSN, and Bethany Daily, MHA, has built a program that addresses global business concerns such as cost reduction, inventory management, and enhanced utilization and efficiencies. More importantly, attendees will gain an understanding of how to maximize technology and develop workflows to meet the requirements of evolving patient care models.

Jones is business manager at Maricopa Integrated Health System in Phoenix, and Daily is executive director, perioperative services & healthcare systems engineering at Massachusetts General Hospital in Boston. They and their program committee members have drawn on many years of experience to evaluate the needs of this audience and ensure a high level of quality and engagement from the speakers.

Themes that will be addressed in keynote sessions include:

• market analysis and growth strategies

• changes in payment and patient care models, including the increasing number of outpatient procedures being performed

• partnering with clinical leaders

• increasing the accountability of providers.


Clinical and leadership perspectives

The 36 breakout sessions are organized into tracks to meet every OR business leader’s needs: Finance/Data & Analytics, Leadership/Operations, Performance Improvement/Quality, Technology, and Supply Management.

In addition, feedback from past attendees led to the decision to include more clinical topics in the 2020 program. Sessions on reducing perioperative pressure ulcer injuries, eliminating instrument tray errors, and using the most effective means of sterilization for semi-critical items will provide the kind of information that has a direct impact on patient safety and cost.

Workflow and staffing issues greatly influence the bottom line in any OR, and attendees will gain insights from experts on managing additional volume, improving scheduling, decreasing staff turnover, using a team-based approach to instrument standardization, and establishing systems for the newer payment models.


Bonus educational opportunities

Two preconference workshops on Monday, January 27, from 2 to 5 pm will address business fundamentals that all managers need to understand.

Veteran business leader and former ORBMC Program Committee Co-Chair Paul Rhodes, RN, CSSM, and Blake Stock, MBA, CPM, senior program manager, Ambulatory Care Network, Providence Health & Services, will discuss “The Big Four: Key Components to Optimizing Your Perioperative Business Savvy.” They will delve into how to analyze and understand expenses based on supply chain integration and alignment, how to offset declining profit margins, and how to optimize revenue.

Many healthcare organizations are adding service lines these days, and even experienced business leaders who have been through at least one such expansion may still find it daunting. Experts from BKD will share their pearls in “Business Case Formation: Surgical Service Line,” as they explain the elements that need to be included in a business case to justify investment and ensure the likelihood of a solid return on investment.

Attendees may add a preconference workshop to their full conference registration or register to attend just the preconference workshop.


Right place at the right time

The Bonaventure Resort & Spa offers one of South Florida’s best spas, as well as golf, tennis, and many other activities. Nearby attractions include Everglades National Park, Sawgrass Recreation Park, and miles of Fort Lauderdale beaches—all of which provide a unique environment in which to unwind from the busy days at the conference.

There’s still time to take advantage of discounted registration rates. For more information and to register, go to ✥

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