Smart ways to position your ASC for growth

Editor's Note

As surgical procedures are shifting to the ambulatory surgery center (ASC) setting, smart planning and preparation can help ASCs approach smart growth in the next several years, according to a November 21 news story in Becker’s ASC Review. The article highlighted several business-savvy strategies for smart service line expansion in the ASC market.

For example, one expert suggested thinking through which specialties are smart to grow, such as cardiology, which is already expanded and will likely continue with the CMS proposed covered procedures list for ASCs. However, caution was noted to consider the demands and requirements of outpatient cardiology, including that it is a critical care specialty.

Given the unique needs for a given specialty expansion, financial considerations for any specialty growth are critical, as noted in the story. These considerations should involve a close look at the cost of expansion itself, such as with new technologies needed, as well as looking at realistic estimates for patient volume and revenue to help ASCs plan accordingly for a strong return on investment.

Securing the best fit for staffing is another important factor noted in the news story. This includes clinical staff, as well as administrative leadership and support staff, and how different team members can work successfully together. For example, one surgeon quoted in the story noted that communication among team members is essential to accommodate for factors such as unique workflows to adapt to.